British Heart Foundation: Love Locks

  • Experiential
  • PR/Comms
  • Campaign
  • Fundraising

Capturing the nation's heart

The British Heart Foundation carries out an annual fundraising appeal around valentine’s day. We wanted to make it something that would get the nation’s attention as well as raise funds.

Sharing the love

So we created this giant metal sculpture that stood in Covent Garden. For a donation, visitors could inscribe a message of love on a padlock and attach it to the sculpture, as happens on iconic bridges and gates around the world.

Falling head over heels for British Heart Foundation

Love Locks was so popular, over 10,000 people bought a padlock, it featured in Time Out, and Covent Garden extended the booking from a fortnight to a month because it was such a draw.