Social purpose specialist Good Agency has built on a recent string of senior hires by appointing industry heavy-hitter Emma Hargreaves (LIDA/Iris/Ogilvy) as its new Head of Planning.

Following on from the 2017 announcement of the new senior leadership team and hire of CHI’s Barney Cockerell as Creative Director, GOOD Agency has hired Emma Hargreaves, previous Strategy Director at LIDA, as the new Head of Planning.

Chris Norman, MD said “We are thrilled to welcome Emma to GOOD, she brings a huge amount of experience from both the charity and commercial sector, as well as leadership qualities that will drive our Planning team to achieve even more impactful campaigns for our clients.

It is clear from that Emma understands and believes in our mission to have a positive impact on society through creative communications, whether helping a commercial brand define and engage people with their social purpose or developing highly effective campaigns for charities.

This, combined with her energy and infectious enthusiasm, makes us feel very lucky to have Emma on board.”

Emma has over 20 years’ experience working on integrated campaigns for high profile clients including Barclaycard, Invesco Perpetual, Alzheimer’s Society and the National Trust. She started her career at Ogilvy One and has worked at Proximity London and Iris before joining LIDA where she was responsible for leading business development, blending creative and commercial to find new and better ways to solve old problems for clients.

Hargreaves adds, “I’ve seen and created plenty of change in my time working in agencies, blending the creative and the commercial to discover powerful ways to solve old problems. The GOOD Agency’s ambition to Fix Giving will make a real difference both to charities and their supporters. By bringing my experience and restlessness to the charity sector as it transforms, as well as the commercial sector as it seeks real purpose, I am convinced GOOD will lead the way with a new, sustainable ethos.”